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Welcome to The University of Iowa Trademark Licensing Program. Our program’s mission is to promote and protect the wordmarks, trademarks, logos, and/or symbols associated with the University of Iowa. These symbols are a visual representation of the University of Iowa and what it stands for thus is critically important that they be used in a consistent way. Proper and legal use of our trademarks protects the University’s image and distinguishes us from other institutions and entities. The licensing program also serves to generate royalty fees to support the University of Iowa Athletics Department by funding scholarships for male and female student-athletes.

Many of your questions can be found in the applications tab in the drop down labeled "Frequently Asked Questions," but you may find some informative ones below.

What is a Trademark License Agreement?

A Trademark License Agreement is a contract granting permission to use wordmarks, trademarks, logos, and/or symbols associated with The University of Iowa.

What occurs if a Business or Sole Proprietor does not obtain a Trademark License Agreement?

Wordmarks, trademarks, logos, and/or symbols associated with The University of Iowa are the intellectual properties of the University. Unauthorized use constitutes infringement, which can lead to legal action against the infringer.

What costs are associated with being a licensee?

Royalty Fees:

  • 12% royalty rate on the invoiced sale of University of Iowa products.
  • 15% royalty rate on the invoiced sale of University of Iowa "Old School Collection" products.

One Time Fees:

  • Standard Non-Apparel Applicants: $500.00 Application Fee
  • Standard Apparel or Headwear Applicants: $750.00 Application Fee

Annual Fees:

  • Cottage Applicants: $120.00 ($60.00 after July 1st) annual fee.

    NOTE: $120.00 ($60.00 after July 1st) may be used as an advance on invoiced sale of University of Iowa products.

  • Promotional Applicants: $1,000.00 annual fee.

    NOTE: $1,000.00 may be used as an advance on royalty bearing University of Iowa sales.

Associated Costs:

  • The University of Iowa requires that all licensees join the Fair Labor Association (FLA) as an affiliate. There are membership fees associated with joining the FLA, which are commensurate with the nature of your business. For more information, please contact the FLA. (http://www.fairlabor.org/)
  • The University of Iowa is a member of the Collegiate Licensed Properties Association (CLPA) and participates in the CLPA Authentication Program, which helps to protect the University from the production and sale of counterfeit merchandise. All University of Iowa licensed products must bear the CLPA label, which serves to identify officially licensed products. For more information, please contact the CLPA. (http://www.clpa.us/)

What information do I need to complete the application?

  • Basic Business Information
  • Key personnel of the applying entity: (i.e. Owner, officers, licensing administrator, etc.)
  • References
    • Additional licenses held (i.e. Universities, professional leagues, corporate, entertainment etc.)
    • Retail accounts
  • Detailed product information
  • Factory Information

Complete the application and submit the form. Follow the instructions at the end of the application and submit the needed items as requested. If you have any questions, please do not hesitate to contact us by phone at 319-384-2000 or email at uilicensing@hawkeyelicensing.com

 

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